Controversy As A Tool – Hitman: Absolution Trailer

Many readers will have seen the newest trailer for Hitman: Absolution, Square Enix’s latest game (titled Attack of the Saints – see below), and many will have formed an opinion on it.  Being a Hitman game, the trailer unsurprisingly has very violent imagery. However, the violence in question is directed towards female assassins dressed as scantily-clad, dominatrix nuns.  This mix of sex and violence is nothing new, but if you haven’t seen the preview yet, be warned: the images are taken to an extreme.  This trailer hasn’t gone unnoticed, and debating the violent nature of the video has become a trending topic.  However, many debaters have forgotten that controversy itself is a marketing tactic, and possibly the only reason this game clip was released. Read On »